GOLEM OF DDB PRAGUE
In 2019, advertising agency DDB Prague changed their brand identity due to worldwide DDB rebranding (DDB is a worldwide creative advertising agency which is part of many countries and cultures). DDB Prague decided to customize the Worldwide logo to reflect the country.
Brief was: something about Prague, something about us. And that's how DDB Golem was created. One of the most known Prague tales about a Golem which was created by an alchemist and got out of control. Connected with 2 main characters of DDB Prague pictured in a modern street art way.
The deeper idea behind it is: "Always go big, but think about the consequences of your work"
“OH ?@#*! WHAT HAVE WE CREATED?!”
Year after.
For me it was a one time job. Done. But the biggest things happen when you least expect them. First, the custom logo was appreciated by global DDB. Great! Then, agency merch. Also good! Mentioned in Architecture magazine (the article wasn't about me though.) But…A year after painting it it became the agency sign. Amazing!
Notebooks, document organizers, profile pictures on Facebook, Instagram & LinkedIn. Animated versions on timeline pictures on socials. Appreciation from other people in the US working in advertising. Just wow!
Well, I guess I got lucky. Still very happy though.
